Project: Business Model Innovation

Project Content:
In this project, students will be introduced to business model innovation. This project is based on real-life case studies and provides first hand insight to students. Project materials and bibliographies are based on the professor’s Executive Master of Business Administration (MBA) program at Cambridge University. The project aims to provide students with robust understanding of business model innovation. This project will emphasize analytical skills, basic academic writing, and speaking skills to better enhance student’s linguistic comprehension.

Project Purpose:
1. To learn about business model innovation and its importance to the academics and practitioners;
2. To enhance critical and analytical thinking by comparing different business models employed by different organizations.

Major:
Management, Business, Science